Meta recently unveiled AI chatbots mimicking celebs like Kendall Jenner and Snoop Dogg. However, giving them different names like "Billie" and "Dungeon Master" has mainly spawned confusion, skepticism, and backlash.
Additional celebrities with Meta’s alter-ego personalities include Tom Brady, Mr.Beast, Charli D’Amelio, Paris Hilton, and Dwayne Wade.
It's unclear to some fans if it's the real celebrity or AI, with limited disclaimers — leading to questions of whether the star consented.
Meta reportedly paid celebs like Jenner up to $5 million for rights to their face and voice — but fans are confused by the name changes.
Legal and ethical issues could arise if AI says things counter to celebrities' brand relationships.
